Vodafone brings back the 'ambassador pug' to advertise its customer care services. This is the third dog after Spikey and Chika being used for Vodafone and Hutch campaigns respectively. The pug brings a likeability factor to the brand irrespective of the fact whether you are a customer or not. Hutch had a positive brand image and to make sure that it continued the effective use of the dog was extremely pivotal for the transition. The pug is an integral part of communication.
No more countdowns, no more artistes - television's music channels have rescinded their niche for non-music reality shows.
Jagan Shah, architect and historian, picks on 20 mid-career architects and calls them the new moderns. He believes these architects define the contemporary Indian style of building. But contemporary is not an architectural style that merely tacks on Indian motifs or symbols to the structure, or mimics vernacular architecture. Shah picks on multidisciplinary insights and a widening of agendas to include concerns about climate ecology and gender, going beyond national identity.
Beer market in India is expanding with new brands like Carlsberg or Budweiser making their way to retail counters across the country.
Indians have evolved as consumers...but retail design hasn't exactly kept pace. Except for a few stores
IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.
Will the second master plan and MAP Chennai Region help the city overcome the problems of rapid urbanisation?
Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
The other trend is towards the big and bigger, especially in the retail sector. Take The Great India Place in Noida, Unitech's 15 lakh sq ft "shoppertainment" destination which opened earlier this year.
Architects Anupam Bansal and Rajesh Dongre find interesting ways to blend their buildings with the surrounding landscape.
Bedding is becoming a major buy for spendthrift Indians. Many luxury bed linen brands are entering the market.
Golf Course Road in Gurgaon symbolises smart new India like almost everything does in this Haryana boom-town. Swish, glass-cladded IT, ITeS offices; big, and bigger, malls; and a series of premium, gated residential complexes along the broad, dusty avenues here -- DLF BelAir, Parsvanath PrideAsia, EmaarMGF's Palm Springs, etcetera, etcetera. It is thus only fitting that something called "Street of Dreams" should be located along this road.
The calender aims to boost fashion and tourism in India.
LG, Samsung have put their stamp of leadership on the electronic goods market with good customer care & high-end technology.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
In a notice to the stock exchanges a few days ago, DLF declared that it was going to consider international acquisitions and investments in development projects abroad. Ansals API tied up with Malaysia's UEM Group to form a 60:40 joint venture company, Ansal Api-UEM Contracts Pvt Ltd, which could bid for government projects in Malaysia, as also projects worldwide.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Indian mythological figures and gods are being designed in porcelain, brass and crystal by leading international brands.
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